Growing up, the great racehorses were my heroes.
Every racing fan, like you and me, has a first hero, that one horse who brought us into this remarkable world.
About Me
From watching Aussie legends like Makybe Diva, Black Caviar, Winx rise to greatness, to experiencing the unique racing cultures in Japan and Hong Kong, those moments and memories etched into my identity.
I found myself immersed in a world where passion for this sport was expressed through collecting racing memorabilia, and finely crafted horse models, each carrying its own small story.
The feeling of watching history being written year after year ignited my dream to create something of my own, to MAXimise the passion. My eyes landed on a phrase on my collection shelf: "YOUR FAVOURITE HEROES!"
Honour, Empower, Relive, Own
In 2025, I developed a concept for a horse figurine that allows anyone to honour the legacy of equine athletes.
The design is a blank 3D canvas, provided with paint and brush for personal customisation.
You can draw inspiration from any horse, with their distinctive coat colour, special face and leg markings, and the brands, or create an original horse of your own.
To make it truly special, every horse figure has its own identity with an embedded NFC tag, just like a microchip in every racehorse. With just a simple tap of your smartphone to its neck, your creation can be registered.
An Extra Furlong
Each OMAX Hero carries a purpose. 10% of every figure sold support causes that matter, and you have a say in deciding where the money goes. We have also implemented many small measures to recycle, reuse and reduce waste for our environment.
From a personal collection to share it with many of you, this journey has been incredibly meaningful. Looking ahead, OMAX will be more than just a product, it will continue to grow as a platform, a community, a world that we build together with all of you.